Tuesday 21st January

Hey, 

I’m back, I’m very excited as over the next week I will be working on a brand new project, I won’t be covering reception, writing up data entries or even doing some admin I am doing something more media based and I am super excited to get started!! This for me is my dream I cannot wait once I have graduated to be able to apply for jobs, a job position that will be all mine and 100% media industry based… Eeeekk! 

Anyway back to my project, I asked if I could come in for a maximum of 10 days so that I could pass my module at university called Creative Industries & Professional Practice. This good thing about this module is that its practical which makes a change as my course is 100% theory based, I prefer doing practical projects myself as it takes me back to the days of when I was studying for my photography A-Level and that consisted purely of workbooks. This module has 3 assessments an essay which I achieved 67 marks on (3 marks away from a first), blog & project and a portfolio which we must complete, I haven’t announced it yet but I will be starting a new blog solely for this module as it is compulsory that we do so and will update you with a link if you are interested in subscribing to it as I might keep it as for when I am employed.  

For my project my placement have given me the task to look at a magazine for a pre-pitch that they have coming up. This task is huge to do in two weeks as editor 1 said in the email that she briefed me in. However what I need to do in the following two weeks is to analyse every inch of this magazine feature by feature and say how it can be improved,  put all of my research and improvements into a KeyNote document where all the content I upload has to be written imagining that the future client is in front of me and I am handing them this pitch idea last but not least to show why my placement should be chosen to re-brand their magazine over other companies.

Some pointers to get me started from editor 1 were:
– Get a clear idea of who they are and what they do. Who is the audience for the magazine? What do they want to read about? What are they interested in? What is the role of the magazine?
– Critique the website, magazine, social media, any other channels you find. How do these work together?
– Pull together some topical editorial ideas for the magazine
– Any other content channels that you think would work for them? Blog, newsletters etc? Do they have any ‘competitors’ and are they doing anything innovative?

This magazine was previously in a newsletter format but has now changed back to a magazine, writing up initial research was the hardest as I found it very stressful to get a great deal done on the first day in order to show something to editor 1 so that I can discuss my progress. After lunch I started off with opening KeyNote and creating slides with appropriate headings from the brief that I had such as Target Audience, Social Media, editorial ideas, website etc. After that I had an outline of what research went where so that I could fill in each slide as I went along. I also asked editor 2 for some advice as I found this task slightly hard to get my head around and I didn’t have a clue if I was doing it right to be honest. Editor 2 suggested to make up an imaginary target first and suggested that once you have your target audience the rest is easy to tackle. She gave me pointers to look at their interests, other magazines that they may read and to look through those for inspiration too and to look at ABC figures. For those of you that don’t know what ABC is they are the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers.

I then followed her advice and began to construct my target audience, the thing I was finding the trickiest of today was getting inside my audiences head so that I could understand what they would like, as I’m only 22 I have a mind of socialising, exploring, going out, working towards my dream and being a complete social media addict. Whereas my target audience for this magazine was 55+ an age gap of  33 years and above who obviously would clash with those of a young mind. It was very challenging for me to think as an older person and trying to look at things with their perspective. What editor 2 told me to bear in mind is that 50 is the new milestone and that young content can also be applied to an older age such as a 30 year old may love reading about different recipes and cakes in magazines but to remember a woman in her 50’s may enjoy the same thing as well. 

I’m also very grateful to have this opportunity, although it is my first day of the project and I am finding it very hard  I’m grateful to see how hard the working environment can be on a daily basis and for showing me the reality of what to expect in the future… creative industries are hard to get into and hard to work in people should be aware of this as standards are set high! 

See you tomorrow day 2 of my project awaits… 

Also posted in http://lifeisfunbeingme.wordpress.com/

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