Wednesday 22nd January

Today I got in and caught up with the editor who has set me this task, I will state that in this project two editors are overlooking what I am doing so I have been able to get advice and input from two different editors. Due to confidentiality and their social media policy I cannot state names and clients so to make it clear for YOU, THE READER I will name the editor who set me the task as Editor 1 (original I know!) & the editor who advice’s me when editor 1 isn’t available or is not in the office as she is part time as editor 2. Now that this makes sense and its clear we can unravel how my day went and what I have worked on.

This morning I had a meeting with editor 1 to show her what I had worked on yesterday, I created a word document of the research I have found and divided it into different categories so I know which part belongs where and which slide I can paste the information on. I’m still finding it hard to get to grasp with when doing anything to keep in mind that my audience is 55+ as all content is to target them. Looking through my research document that I worked on yesterday I decide to work on the social media section first and work from the outside in as I find this part the easiest because I understand the use of social media being a massive addict myself and using it in my spare time. I feel that once I have completed this part of the presentation the rest of my research will fall in place.

I took the opportunity to talk to the social media manager and see how I could analyse the magazines online content in order to look for improvements. She suggested a few websites that she uses in her work too where you can analyse tweets and see how many Twitter users a tweet can reach. These websites were very useful in finding how well their content on Twitter was doing,  I’ve also uploaded the links to the Useful links page 🙂
http://topsy.com
http://socialmention.com
http://tweetreach.com/

Topsy analytic’s was the most useful because it has access to Twitters entire database, I remember when I was younger I never understood the point in surveys I would always think how is my information really going to help you? Now that I have analysed data from doing competition entries and trying to figure out how successful this Twitter page is for this project, I understand the importance of how thousands of tweets together can prove to make very important statistics in order to say these are the statistics and this is what they show.  Topsy analytic’s has also been in the news recently because Apple have bought social media data analytics firm, Topsy Labs, which specialises in using data from Twitter to track customer sentiment.

For the Twitter section I have 7 slides to fill so far the titles are:
– Twitter
– Companies Twitter Feed
– Statistics Twitters Demographic
– #Hashtag
– Twitter Findings
– Improvements
– Social Media Audience

I started by looking at the company’s Twitter page and had a read through of their tweets for 5-10 minutes to get an idea of the content that they uploaded. I then pulled out a few tweets that were worth discussing and mentioned how their content online differs to the content in the magazine and that the company is clearly trying to increase its brand awareness by thanking followers for following, re-tweets and mentions. I then went on to look at Twitter demographic to establish the average age of Twitter users and found that 67% were 34 and below and of that statistic 28% were below the ages of 25 whereas only 33% are above the ages of 35. 

Using Topsy analytics to establish how many Twitter users use the hash tag that the company’s posts on their Twitter page was very low in comparison to words that those of Twitter users below the age of 34  would use for example #Job was used 1,377,521 in the last 30 days. I came to the conclusion that the company’s choice of hash tags could be one of the reasons as to why its not increasing its brand awareness, as statistics showed that Twitter is used by people of a young age and the target audience that I had to bear in mind was a lot older this means that the company’s online content could be going to waste due to it not reaching its target audience. In order to improve this I suggested that the company could target different audiences via their multi-platforms in order to reach the maximum possible audience.  

In short, I spent all day on the Twitter section but I felt that I accomplished nothing as I only managed to complete 7 slides as KeyNote is very time consuming, also I found when making a KeyNote document you only write up what is essential so that you have squeezed out the most important information from the research you have done as you have to remember when pitching to future clients you want to keep them engaged in order for it to be a success. I like to think of it as if I’m tweeting for each slide so I’m writing the key words that I think need to be mentioned. This is partly the reason as to why I feel I don’t have much to show for what I have done because the slides are simple and to the point.  

See you tomorrow…

Also posted in http://lifeisfunbeingme.wordpress.com/

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