Are you a media fanatic like me?!

Hey guys,

From my previous post, ‘Brand Yourself’, looking through my lecture notes & my teacher’s PowerPoint, there were some very useful links that were referenced at the bottom of some of the slides…

Check them out they’re really good and really useful for people like us trying to get into the media industry… 

http://stevebuttry.wordpress.com

http://brandmeajournalist.com

I have also updated them onto the useful links page

Rosa

Also posted in http://lifeisfunbeingme.wordpress.com/

Brand Yourself

I am so proud of myself

BECAUSE

Yesterday I went to my lecture and it was for my module ‘Professional Practice & Creative Industries.’This lecture was about building myself as an online brand and starting our blogs. I was really excited for this lesson to see what we had to do and if there were any more improvements that I could take into consideration and act upon… surprise surprise there were! This means I have some improvements to make but don’t worry any changes that I make, I will update you. 

The lecture’s focus was on how to brand yourself online and it sounded strange to think of yourself as a brand but then I started to think of the big names such as, ‘The Murdoch Empire.’ Rupert Murdoch is a person with a regular name like me and you BUT by using the concept of branding and branding himself, he made it big! To get into the media industry you really do need to take advantage of the tools around you… 

This post WILL help you get started, regardless of what industry you want to go in, everyone finds everything on the internet, the question is, ‘Will your brand be there?!’ So whether your a baker, a photographer or a fisherman use the internet to brand yourself online! Although this post is mainly focused towards branding yourself for a media industry it can be applied to any other industry that use the internet and social media to their advantage to get their business recognised. To start off with, here are a few starting points on how to brand yourself…

USERNAME
The key is to always look and stay the same, for example MacDonald’s uses Ronald MacDonald as their brand and have never changed that figure.
-Always use your name 
-Try to use the same online username for every account you create, if it is already taken do not add a number instead add your profession, if my name was taken I would choose something along the lines of ‘rosaaversawriter’ 
-On any online accounts that you create try to always use the same profile picture so that when someone comes across your brand its looks professional

EMAIL
We all had msn when we were younger and made up a silly email instead of using our name, but let’s be honest if you put down on your CV ilovecheese@live.com, no one would hire you, especially in a media industry it’s always about being 100% professional. When thinking of your brand you need to remember that your name is your brand, therefore you want your brand to appear professional. I’ve said it before in a previous post but, ‘IMAGE IS KEY’. A tip so that you don’t confuse your personal life with your work life is to keep them separate and have two separate email accounts. With almost everyone having a smart phone/device it’s easy to keep up to date with opportunities, your work and personal life on the go via email especially as you can connect it to your phone. 

FACEBOOK
Again as I have mentioned before with social networks such as Facebook & Twitter you need to be careful about what you post, such as I like to keep my personal life private in the sense that if I don’t know you I won’t accept you on Facebook, you can also set your page to private via your settings. However I like to keep my Twitter public so if you want to follow me you are more than welcome. However a wise thing to do is to spend a few hours simply going through your social media accounts as employers now like to Google future employees, think to yourself if you were a CEO/Employer would you be impressed, more likely to hire yourself or not? My advice is simple if you are in doubt get rid of it! Your brand online could be costing you that job that you can’t understand why you didn’t get it if your perfectly qualified for it. Again, ‘IMAGE IS KEY’!

TWITTER
As Twitter is public you need to be extra careful with what you post as thousands of professionals use Twitter, think of it as your competition is on this network, how can you be different?! Remember to use all media professionally, when a friend mentions you in a comment respond to them privately so that your big plans for the weekend are not all over your feed. Make sure to follow as many professionals as you can within the industry that you want to go in and interact with others, share your opinion, if you use Twitter right it can bring many advantages. 

LINKEDIN
LinkedIn is a very useful website to use, it’s use is purely professional, for those of you that don’t use social networks at all you need to be on LinkedIn at least to create your brand. This social network is very useful as you can search for jobs within your industry sector, add other people you have been in business with and best of all your CV is public and easily searchable. For those of you yet to discover LinkedIn sign up to it ASAP it could land you your dream job!

BECOME NUMBER ONE
Everyone has something in common with another person but to become a brand YOU have to be different, you need to have a unique selling point (USP) which makes you different from someone else. Most people will know that an industry like the one that I really want to get into is extremely difficult so you need to be eager, intelligent and know your industry. The internet is an amazing tool so use it to your advantage to find out as much information as you can. Now that I have started this module, I don’t think that this blog will be enough to set me apart now that it is compulsory for all the people on my course to have a blog similar to mine in order to pass this module. As Kid President says, ‘What will you create that will make the world awesome?’

INTER CONNECT
One of my favourite things about social media is that most of your social networks can be connected to one another, for instance when I blog this post it will instantly be posted on my Twitter feed, LinkedIn profile and Tumblr account at the expense of a click. Make sure to keep all of your accounts connected so that your brand can grow and reach a bigger audience than you can possible imagine.  

BIOGRAPHY, WHO ARE YOU?
Writing about yourself is the best way a person can sell their brand across the internet, my teacher referenced this blog site http://brandmeajournalist.com 
(This website is focused more towards people wanting to go into the Media/Journalist industry.) which is amazing, it’s filled with tips on how to write about yourself and how your bio can have an impact on your brand. Make sure you check it out for tips that could be of use to you, especially as Twitter has a limited amount of characters try to maximise the limited space available. When branding yourself online make sure that the image you want to sell is reliable and professional, try to select a professional photo as your choice of profile picture. 

CONTACT
It’s strange but I never realised I did this too until my lecturer pointed this out yesterday but it’s quite common for people to forget to update/put their contact details on their social networks. For example would you have known where to find my contact details? Either put them in your about me page or have a page dedicated on how to contact you. A good tip is to mention your email in posts now and again, just to put it out there my email is  rosa.aversa92@live.com you can find my contact details on my Online CV page.

PRIVACY
-Although your Facebook page may be private if you have 1000 friends that means over 1000 people can view your page and friends of friends can use your friends Facebook to view your page so you may want to really think about who you want to keep on your Facebook page.
-As it is a social media account remember you are there to interact so think through your privacy settings. 

When I was in the lecture and my teacher was discussing all of the above I thought to myself, ‘Why am I here? He’s pretty much repeating everything I do already’ Most of the tips in this post have been written about in detail beforehand and have been posted on separate occasions, if you would like to find out more on a certain subject, you can search it, check out the  tips category  for all the tips available or you can comment below if there is a certain subject that you would like advice on and I will dedicate a post for you. Now that I have reiterated most of  the tips that I have previously given and used the extra ones from my lecture notes, there is only one thing left to say…

What are you waiting for?! 

Start BRANDING YOURSELF! 

Also posted in http://lifeisfunbeingme.wordpress.com/

My New Look Professionally

Over the summer holidays I have been putting a lot of my energy into updating my work experience & lifestyle blog simultaneously which is why both blogs have been a bit all over the place and have not been updated consistently. I worked so much this summer that some days I hardly had any time to myself let alone blogging which is why at times they suffered in lack of posts, although I’m pretty sure that you guys are getting a bit bored of me apologising for my blog lacking in posts and going so long without updating you all bla bla bla…

I think I finally have it sorted, in the next few days I will have done everything on my summer to-do list, things will be then going a lot smoother and I wont need so many lists. I’m also working on making a weekly blog timetable as I am constantly so busy, especially with having to maintain my commitment with Yuppee, running my blogger’s society and writing up my 10,000 word dissertation. However I am happy to announce that my blogs are increasing in followers, so it means I must be doing something right! 

I have also created and updated my LinkedIn account too, so all that’s left is to go over my Facebook friends, I remember I spent 2 hours going through my Twitter and sorted it out with following people I relate too, people I’m interested in and things that I should be reading.  I went through and deleted tweets that could land me being in an embarrassing situation. AFTER READING THAT FUTURE EMPLOYEES GOOGLE YOU, I have been slightly paranoid so I think twice about what I upload onto the internet nowadays and often Google myself to check it’s all good. 

I would like to advice you with one phrase that, ‘IMAGE IS KEY!’ 

Also posted in http://lifeisfunbeingme.wordpress.com/

Instagram do’s & don’t

After reading that employers Google their potential employees I decided to do a bit of my own detective work and Google’d myself, I could not believe how easy it was to for employers to find out so much about me without even having to put my foot in the door. If your going to be on social media and you want a job you need to be careful about what you post, it’s not that you can’t post what you want… it’s you have think whether or not what you are posting will have a consequence that could land you in trouble. I’ve watched documentaries on people who’ve got arrested because of Twitter and I’ve read articles where someone was once fired as they tweeted about their boss inappropriately.

I cleared up my social-media life, I made all of my Facebook private unless we have mutual friends I will not accept you. Sorry it’s my rule… I do however still need to go through my Facebook friends and have a bit of a clear out. I went through all my tweets and deleted any inappropriate ones and I am still considering whether or not to make my Instagram profile private….

Anyway here is Verge’s suggestion of how to survive Instagram….

surviving instagram

VERGE’S GUIDE TO SOCIAL MEDIA PART 1: SURVIVING INSTAGRAM

Published On July 8, 2013 | By Verge |

Over the next few weeks Verge will be giving our do’s and don’ts of surviving social media. Today is the first of our guidelines starting with Instagram.

The world of Instagram can be a very exciting place. You can stalk your best friend’s trip around Europe and feel as if you are there through the HD pictures of the Louvre, drool at a post of a fresh baked chocolate chip cookie, and stare longingly at Cara Delevigne’s picture of her perfectly posh outfit. Well, Verge is here to help you make the most out of your Instagram experience with some guidance on what to post and avoid posting while using this mode of social media.

 Instagram Don’t’s:

Limit selfies: As beautiful as you may be, posting a picture of your face ten times a day makes you come off as a bit of a narcissist. Try to keep the “selfies” to a bare minimum. Twice a week. Max. Instead of selfies, spread the love! If you really like your friends picture, comment and let them know!

Don’t use Instagram to meet celebrities: Its great to keep up with the A-listers by following them and expressing your fandom by liking their posts. However, do not desperately comment on their pictures begging for a follow-back. We almost guarantee they will never even read it out of the thousands of comments they receive, nonetheless follow you back.

 Anger Management: Being strong and opinionated are wonderful qualities to have, but sometimes refraining from typing a harsh message is the best way to cope with a post that brings out your inner rage. It is so easy to become a cyber bully when your phone serves the same purpose as a security blanket. Keep comments considerate and respectful and you will be able to enjoy Instagram without getting blocked by all your mates.

It’s not a popularity contest: As good as getting tons of likes feels, if it took you typing out hundreds of popular hashtags to get there, it’s not really worth it. A few hashtags are great if they are actually relevant to the picture and add to the caption. Likes are just a number. Losing your dignity…now that’s important.

It’s a caption box not a novel: Keep captions short and sweet. Instagram was created to share pictures – not to praise your boyfriend through an overly mushy and sentimental two-paragraph love poem.

Instagram do’s:

Upload pictures of yummy food: Everyone can appreciate food photography of a delicious feast. Be sure to Geo-tag your location so friends can visit the same restaurants and try the dish.

Appreciate the scenic world around you: Instagram can cause one to pay more attention to their surroundings as they are always looking for an opportunity to post! Never miss the chance to snap a picture of a beautiful sunset or an exotic flower in bloom.

Use your filters wisely: They are your best friend and are only there to make you look like an even better photographer. Keep it looking natural though – too much editing can distract from the focus of the post.

(Please note I did not write any of this, this came from the Verge Magazine website…
http://www.vergemagazine.co.uk/girls/2013/07/verges-guide-social-media-part-1-surviving-instagram/ Published on 8th July 2013 Verge’s guide to social media part 1 surviving Instagram. Do visit their website & subscribe to their online magazine @ http://www.vergemagazine.co.uk)

Also posted in http://lifeisfunbeingme.wordpress.com/

More Magazine Create Your Own Business!!!

5 STEPS TO STARTING YOUR OWN BUSINESS – Carrie Green of the Female Entrepreneur Association says: 

SET GOALS: Having a clear vision of what you want to achieve is vital. Get a pen and paper and write down your goals and when you want to achieve them by.

GET SUPPORT: It can feel lonely setting up on your own, so check out online forums such as http://femaleentrepreneurassociation.com/ for inspiration and support.

FIND FUNDING: If you need money to get you started, check out start up Loans, who can provide loans of up to £2,500 if you are under 30, or The Prince’s Trust, who offer research loans of up to £5,000. Lots of schemes come with mentors, too, making them extra useful. 

LEARN FOR FREE: When you’re starting a business there will be things you have no clue how to do, but answers are out there. YouTube has video tutorials on every topic under the sun and The Centre of Excellence for women’s Entrepreneurship hold events and talks.

NUTURE YOUR BUSINESS: Business incubators – companies, like Google’s Campus, that help start-ups succeed by offering workspaces, IT infrastructure and expertise – are popping up all over the place. Visit http://www.companypartners.com to find your nearest one.

(Please Note: The information is from the More Magazine article ‘From filthy digs to filthy rich’ in Issue 4th March 2013, I did not write this!)

Also posted in http://lifeisfunbeingme.wordpress.com/

Expand your contacts…

I cannot express how important it is to try and follow in my footsteps such as gaining work experience and following all the tips that I advise you to do! Many people I have spoken too seem to be impressed or amazed that I have managed to do all of this…. Maybe I sound a bit cocky or in your opinion I am doing it wrong and you can do it better or maybe I could do more!

BUT

because of work experience I have become quite good friends with the receptionist who has a passion for making films and said to me that I too should pursue what I like because no one is going to hand it to you! So she makes films & I write no tells me to, I just do it! I got into blogging as an editor I work with introduced me to WordPress. I now attend blogger events in my city, where I have the chance to meet new people, interact and network with others who also blog & write. At the first blogger event that I went too, I met the PR team of my city’s shopping centre who have said to me the opportunity is there if you want to get some work experience with us! I would be a fool not to take it!! This could lead to more opportunities my only advice to you is once you’ve got your foot in the door hold onto what you can and from there you will only blossom…

I will be eternally grateful to the PA of my placement for not throwing my letter asking to come in for work experience away and instead giving me that chance. If they would have said no I would not be here today writing to an audience who I know is out there reading my words!

Love

Rosa

X  

Also posted in www.lifeisfunbeingme.wordpress.com