Monday 3rd February

Hey I’m back,

Its time for part 2 of this project, this morning I got in and carried on with finishing off my editorial ideas, my personal aim for today is to finish all my feature ideas in time for some feedback. I find it takes a lot of time to work on a pitch especially as I have repeatedly stated its hard to get in the mindset of a target audience who is a lot older than me. I know that I may come across that I have moaned since the start of this project by saying its tough and its hard BUT I would like to point out that I am not giving up and am putting in 100%, this pitch has proven to be a real challenge and it is the first piece of real work I have had to do so of course its not going to be plain sailing, life will always be a massive roller coaster full of ups and downs.

I’m glad my placement gave me a project as big as this to do by myself because I feel having a real taste of something that you truly want to do helps you with your expectation, gives you a real sense of the working world and knowledge on how hard something can be so that in the future I don’t end up going into a career, quitting or giving up because I found it too hard, didn’t like it or not at all what I expected. I can say I kept at it, although challenging and pursued it instead. I remember being told that when I did my GCSE’s they would be the easiest part of my education and that A-levels would a step harder, university would be 10x harder and then putting all that knowledge into real life is even tougher especially when I’m studying a theory based course. So this week so far have made me learn a lot about myself that I can keep going and although I do feel like giving up because it would be EASIER, I’m not I’m carrying on.

Although I find this project so challenging, I am really enjoying it because its pushing me to think outside the box, to be inventive, creative and push myself to produce the best piece of work that I possibly can. I have to always remember that I am working for someone else and not only does this have to be accepted by the client but I have to maintain my placements standard, I have to prove myself, show that I am a creative and a slight perfectionist. 

Today I managed to have a meeting with Editor 2 and receive some feedback on my progress so far, it was exciting for me to finally be part of the other side – Editorial. Sometimes I walk past the meeting rooms and see editors discussing with their note books and mood boards and I feel envious that I’m not in there too. The meeting went very well as I managed to receive plenty of tips, Editor 2 was pleased with initial ideas for my feature but suggested that I expanded on them.

Today sounds like I’ve pretty much lounged around because before I knew it, it was 5:30 and I managed to complete 6 slides but I blame F.A.C.E & Keynote, I did try to complete all my feature ideas so that tomorrow I can focus on the outer concepts such as audience, magazine role etc. Keynote, seriously is one time consuming software as well as making sure that everything I have written is geared towards the client. It’s also picking the right picture to liven up the slide which is where media language then comes in along with its denotation and connotation. I will say this, after using keynote you become a perfectionist it will even make you start aligning your bedroom.

Also posted in http://lifeisfunbeingme.wordpress.com/

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Friday 24th January

Today I left work early due to a hospital appointment, once I arrived in the office I carried on working on my editorial ideas from yesterday. I expanded on my feature ideas and focused on the layout of how to present my ideas to make sure I was incorporating the concept of F.A.C.E.  The part I hated the most about this project was the fact that I felt I had no idea what I was doing, getting in the correct mindset was tough, so thinking up of editorial ideas especially as I was finding this so hard revolved  around me staring at a blank screen for a while. I hate that feeling of the added pressure of being timed knowing you have to complete this by a certain date but then not having anything to show for what you have done for the working day… writers block and lack of inspiration I feel is the worst especially when working in a creative industry. 

Whenever you do anything in a creative industry, everything depends on an idea and I have a silly little theory of how I think of this. I think of it being the process of planting a seed to watching it develop into a flower. My thought process is that the seed is the thought – the raw ideas, the leaves become the work to develop it and the flower is the finished product whereas the nurture of the soil and water are the improvements allowing the idea to grow. I do the exact same thing when writing up my blog posts the notes I scribble down sometimes don’t even make sense but then I work on them, nurture them and can finally then click publish.

Naturally this section was all I managed to complete today and due to confidentiality I cannot discuss the editorial ideas I produced as the ideas are tailored for the client and are very specific!

Finally its the weekend, the last four days have been tough but I am so glad to be able to experience a real taster of  the creative industries. Pitching has proven to be really challenging as there is so much that you need to take into account.

See you next week.

Also posted in http://lifeisfunbeingme.wordpress.com/

Thursday 23rd January

Ok for this post I’m going to start it differently you might not see the relevance to start off with but it should become clear as I go on…

I’m going to tell you about where my dream to be an editor has stemmed from I may have briefly mentioned it in another diary entry, apologies if I am repeating myself I’ve written so many that I can’t remember. My dream goes back to when I was 14 years old and I had just started Year 10 in school I was in the 2nd or 3rd from bottom set and instead of studying GCSE English language & literature we were set to study studied English language with Media Studies, as the school felt we were under achievers, at the same time the following series started…

I always had a love for writing and English and the more I studied this class the more I fell in love with Media Advertisements, writing and magazines. For this class I worked  insanely hard for it, it was the only place where I put in 110% but in the end it was worthwhile I came out with Grades A in media and B in English language. I actually remember coming out of my media exam in tears thinking, ‘Oh no I ran out of time, that went awful, I’m never going to do well.’ and then when I got my results and seen I had an A I cried again, I was so happy. However watching Ugly Betty opened my eyes to what I wanted to be when I was older I want that job title of Editor in Chief, Ugly Betty aspired me to dream big  and while it’s all good to have a dream they can also be toxic at the same time because thinking my life would be exactly like Ugly Betty is not realistic, going to New York and getting hired in a top publishing company would be insanely hard I’m still such an amateur and have a long long way to go. I will always be grateful for my placement because they bought my life down to a reality and to real expectations of what a publishing company is like. Now you can argue that I have only been in one publishing company and haven’t experienced others and that some may be just like what I expect in my dream, the concept is the same it the differences, the organisational culture that makes them different to others. 

Today I was so excited to book a meeting room because its give me a tiny taste of what editors that I aspire to, do on a daily basis. I know its a tiny thing booking a meeting room but I’m the kind of person where the tiniest things in life mean the most. Before I would cover reception and editors would ring me to book them a room now its the other way round I’m calling reception to book a meeting room for me! I have my first meeting in a meeting room with an editor, how exciting so now today I have prepare for what I’m going to say and what I want to address…Eeekkkk!!  I am always so grateful for the opportunities that my placement give me but sometimes I feel like they see me as a ditsy girl prancing about the office and not taking publishing seriously although that’s probably not true as I have lasted 3 and a half years, its probably just my negative opinion of myself. 

Back to the work day, my plan for today was to finish the following by lunch time the social media section of my pitch and then to begin working on the print side of what this magazine can improve. I then printed off the entire document of what I have done so far to show to Editor 1 for our meeting, you know the one that I booked myself 🙂 Editor 1’s feedback was that for the social media section where I am analysing the hash tags that could be used to reach a larger audience are connoted as negative and when doing a pitch you have to sugar coat what you are saying by giving out a positive idea so after the meeting I had to go and re-do my analysis and use my creativity of how I could portray the use of a negative hash tag into a positive one. 

Working on print is very hard, actually you know what this whole project is brilliant to be working on as its something extra that I can add onto my CV but it is so challenging and I hope by challenging myself to work towards the high standard that my placement set I will achieve an excellent pitch for them. Thinking of editorial ideas is incredibly hard as you have to be inspired & brainstorm what the audience would want to read, its back to getting into the mindset of your target audience age which for me is 55+ in order to go forward with a idea. One of the criticisms for this magazine is that its dumbed-down whereas the content on their online platform I felt was much heavier (this is just my opinion). Also it is said that magazines are starting to decrease, but it is still important to have a print platform as well as an online one because the older generation still prefer traditional methods of use instead of using the internet. Although some of the older generation have adapted as technology has developed, some still choose to remain defiant and stick to traditional use i.e. magazines and newspapers which is why this magazine could improve in its editorial content as statistics from my social media slides also back this up. 

That’s it for today, it’s time to go home and I will see you tomorrow… 

Also posted in http://lifeisfunbeingme.wordpress.com/