OH MY GOD! I  had the best day EVER and the best part was I was all by myself imagine how happy I would be if I was out with others, I’m currently spreading happiness in my household eeeekkkkk…. nothing and no one can bring my mood down.  The advertising and creative industries workshop I mentioned  in lifeisfunbeingme was AMAZING! 

I wrote pages and pages of notes down, its always interesting to hear the stories of creatives in the industry and I have realised that their story of how they became who they are always differ but I always find they have one thing in common and that is OPPORTUNITY. They always mention how they did something and then the opportunity came along and that opened doors for them which allowed them to network, grow and get to where they are today. 

All creatives advise the same thing and that is perseverance, those that become intimidated by the industry because of competition and rejections will not make it you need to be strong and keep at it, because an opportunity for you will happen and those that give up, give the opportunity to someone stronger than them. 

This workshop really opened my eyes to the opportunities around me and what I want to do, to be honest as much as I love writing, have had the passion inside me since I learnt how to write my first sentence and cannot shut up if I start talking about my blog. I’m not good at it, some of you may think, ‘Aww she’s wrong, I love reading her lifestyle blog lifeisfunbeingme!’ but maybe that’s because I write it how I speak, yet this has grown to be my writing style you should see how much I beat myself up when I have to write for someone else. I panic because I worry that I’m not good enough, I hate writing reviews they are my ultimate pet hate but I love writing opinions, updating lifeisfunbeingme and getting my opinion across through writing, I’m pretty good when I’m pissed off, I just have to write it on paper and sometimes it turns out to be some of the best work I have ever done. When I know I have to write something that has to abide by certain rules and make sure I tick everything off the checklist, I lose the spark, you should see my essays I dread doing it because I find it so hard whereas here I let go and write whatever I want and how I want my blog is my freedom and no one can dictate how I should maintain it.

I might be repeating myself here but for my module creative industries and professional practice we had to do a project in a media industry where I was assigned to create a pitch for a magazine and I cannot believe I am saying this but when I started it I was absolutely terrified but the more I got into it, the more I got into my task, I ended up enjoying myself so much that I think I may want to work in the creative side of the industry and not editorial, I know it’s been my dream to write since I was a child but I think I want to take the path of brand management and see what doors it opens…

I now know what steps I want to take after graduation, first thing tomorrow when I go home for my hospital appointment and see my parents I am going to sell myself to them hoping they will employ me for my first project so that I can start to build my portfolio, I can become a someone and start to get my name recognised in the big wide world.

Aww today was just amazing, the inspiration you get from these talks is just brilliant I have a massive smile plastered on my face, I sang the whole way home in my car with the radio at like 100 and that smile is still there whilst I’m writing to you guys. I feel even more motivated to go just for it and I feel like I could write for ever. I am so happy with myself that I made the effort to go as opposed to going to my lecture which is the one I dislike the most, I just think imagine IF I didn’t go I wouldn’t have had the chance to gain an insight into 5 peoples working career in the industry I want to be working in, I wouldn’t have realised that brand management is what I want to do and I wouldn’t have realised that as much as I love my work placement, I have decided to leave in September and chase the world to see what else is there. I will always be grateful for all the things they have done for me, for giving me that chance to grow, to find out about the industry but doing admin for the rest of my life is not what I want to be doing, I want to be creative. I thought to myself that I don’t think I really take advantage in being there, and next time I go in I should show them what I am capable of by working on a campaign in my spare time and say these are my ideas what do you think? Can I come in and work on it with your guidance so that I can prove myself? If there is one thing that I learnt today, its in the creative industry you can’t apply for a job in a conventional way, you need to do it creatively to show your future employer you are worthy to be employed because you wow’d them by being creative and doing something different. 

See you soon I’m off to make my idea a reality, good luck me:)!

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Thursday 23rd January

Ok for this post I’m going to start it differently you might not see the relevance to start off with but it should become clear as I go on…

I’m going to tell you about where my dream to be an editor has stemmed from I may have briefly mentioned it in another diary entry, apologies if I am repeating myself I’ve written so many that I can’t remember. My dream goes back to when I was 14 years old and I had just started Year 10 in school I was in the 2nd or 3rd from bottom set and instead of studying GCSE English language & literature we were set to study studied English language with Media Studies, as the school felt we were under achievers, at the same time the following series started…

I always had a love for writing and English and the more I studied this class the more I fell in love with Media Advertisements, writing and magazines. For this class I worked  insanely hard for it, it was the only place where I put in 110% but in the end it was worthwhile I came out with Grades A in media and B in English language. I actually remember coming out of my media exam in tears thinking, ‘Oh no I ran out of time, that went awful, I’m never going to do well.’ and then when I got my results and seen I had an A I cried again, I was so happy. However watching Ugly Betty opened my eyes to what I wanted to be when I was older I want that job title of Editor in Chief, Ugly Betty aspired me to dream big  and while it’s all good to have a dream they can also be toxic at the same time because thinking my life would be exactly like Ugly Betty is not realistic, going to New York and getting hired in a top publishing company would be insanely hard I’m still such an amateur and have a long long way to go. I will always be grateful for my placement because they bought my life down to a reality and to real expectations of what a publishing company is like. Now you can argue that I have only been in one publishing company and haven’t experienced others and that some may be just like what I expect in my dream, the concept is the same it the differences, the organisational culture that makes them different to others. 

Today I was so excited to book a meeting room because its give me a tiny taste of what editors that I aspire to, do on a daily basis. I know its a tiny thing booking a meeting room but I’m the kind of person where the tiniest things in life mean the most. Before I would cover reception and editors would ring me to book them a room now its the other way round I’m calling reception to book a meeting room for me! I have my first meeting in a meeting room with an editor, how exciting so now today I have prepare for what I’m going to say and what I want to address…Eeekkkk!!  I am always so grateful for the opportunities that my placement give me but sometimes I feel like they see me as a ditsy girl prancing about the office and not taking publishing seriously although that’s probably not true as I have lasted 3 and a half years, its probably just my negative opinion of myself. 

Back to the work day, my plan for today was to finish the following by lunch time the social media section of my pitch and then to begin working on the print side of what this magazine can improve. I then printed off the entire document of what I have done so far to show to Editor 1 for our meeting, you know the one that I booked myself 🙂 Editor 1’s feedback was that for the social media section where I am analysing the hash tags that could be used to reach a larger audience are connoted as negative and when doing a pitch you have to sugar coat what you are saying by giving out a positive idea so after the meeting I had to go and re-do my analysis and use my creativity of how I could portray the use of a negative hash tag into a positive one. 

Working on print is very hard, actually you know what this whole project is brilliant to be working on as its something extra that I can add onto my CV but it is so challenging and I hope by challenging myself to work towards the high standard that my placement set I will achieve an excellent pitch for them. Thinking of editorial ideas is incredibly hard as you have to be inspired & brainstorm what the audience would want to read, its back to getting into the mindset of your target audience age which for me is 55+ in order to go forward with a idea. One of the criticisms for this magazine is that its dumbed-down whereas the content on their online platform I felt was much heavier (this is just my opinion). Also it is said that magazines are starting to decrease, but it is still important to have a print platform as well as an online one because the older generation still prefer traditional methods of use instead of using the internet. Although some of the older generation have adapted as technology has developed, some still choose to remain defiant and stick to traditional use i.e. magazines and newspapers which is why this magazine could improve in its editorial content as statistics from my social media slides also back this up. 

That’s it for today, it’s time to go home and I will see you tomorrow… 

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That sound…

As you can tell from my previous diary entries I have been simply sat at my desk typing up the data entries whilst listening to music all day BUT today I wanted a break from having music blasted in my head…
Listening to the background commotion in my office one sound struck me the most and it was the following one…

Guess what it is…

That’s right all I can hear is typing (although it’s pretty much a given as the video is called typing), typing of all speeds there are editors that type quietly, fast, some who type loudly and some that are a mixture of the above. All I can say is that being the one pushing the keyboard to write a sentence is my dream. Some have dreams of being rich or being the first person to break a record, some of you may laugh and think that my dream is stupid but everyone has a different one and mine is literally to write!  

I actually wish I was stressed about writing not that’s it’s a nice feeling but to be able to be stressing over your dream has to be  such an achievement!

I can’t wait till I’m Rosa Aversa – Editor  

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A harsh reality…

In my Media Business lecture on Monday instead of receiving an academic lecture we had a graduate student who graduated from our degree last academic year to tell us about her experience as a graduate so far. She described a harsh reality of the work industry and said if she were to have had work experience before going into a job, her expectation of the media industry would have been a more realistic one as opposed to a made up Hollywood one. The experience she had before that was watching TV and absorbing the media around her. 

Before my placement I used to think exactly the same as her, I’m too much of a day dreamer when it comes to the real world because I get too sucked into the happily ever after that Hollywood creates giving me and others a dream to aspire too. I used to see being a writer the best job in the world someone who meets celebrities and gets to write about them, I used to see it as glam as the film ‘How to lose a guy in 10 days.’

Then I found my placement & my perspectives changed, I hated having to be the girl who stacked away the magazines, I couldn’t wait until I got to the stage of experiencing what it was like to be at the end of the tunnel with all the other writers. The other thing I found the worst was to get used to was my expectation was wrong I had to get used to the fact that the aspects that I felt made this job the best thing in the world were wrong and I had to change them with the right ones. 

Don’t get me wrong I still see it as the best job in the world I got used to the reality of it instead of the made up Hollywood one. I started at the bottom and kept at it, I’m determined to get as far as I possibly can! Its just that my expectation was crossed by a reality of the complete opposite…


The fact IS I thought of it in terms of the consumer, being the writer is the GLAMOROUS bit because you are the one with that raw talent it’s all up in your head. It’s not in a way that most people would expect, the glamorous side to writing comes from creating the imagination and colour within an article that’s where my expectation is.

I think of it this way, you are selling someone the imagination in your head through a magazine! I could write about any subject, I’ll give you an example, let’s imagine I’m an editor and I wrote an article that the best city to go to is Paris and because I wrote it in a creative way it would encourage the reader/consumer to go for it. In terms of the article it would then be a success because I achieved its main aim, I sold my imagination of a different lifestyle to a consumer. 


I’m an aspiring writer, so I would think, ‘I wish I was the person who wrote this article.’ Forgetting that ultimately the writer is sat in an office with a blank Microsoft Word document open with no words written on and it is his job to complete the article.  

The girl said nothing new to me as I’m already achieving everything she said and I am still to graduate, she did mention that she wished she wrote a blog and I am so glad to have mine.

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You’ve been promoted from Amateur to Expert!!

My work placement is maybe the best thing that has ever happened to me, I’ve learnt so much in the world of publishing. Finally my dream that felt so far away is starting to come true little by little. Having this blog has made me realise how crucial it is to chase your dreams. I don’t sit down and wait for the opportunities to hit me in the face. I go out there and find them, I explore the options available to me. No one tells me your falling behind on your writing I know myself if I am, I try my best to write every single day and if I can’t manage it, as soon as a bit of free time comes my way… I take it! I open up WordPress and write till one eye is left open, then I know maybe I’ve taken it too far and it’s time for bed.

This is the first time in my life where I’ve finally found the passion within myself and have committed to maintaining this blog.  Writing has now surfaced to be a huge part of me and always will. I don’t think just having a blog is enough to get me to be a writer…I need to do more! There is always ALWAYS room for improvement!  The world really is a big place and I have so much more to achieve before I can look back on all of this to know, ‘Yep I did all that I can.’

Future updates to look out for:
Next month university starts and instead of looking forward to freshers although I am excited for it, I’m more determined and focused on how much writing I can squeeze in over the next 10 months. i am determined to create a bloggers society, how good would President of Bloggers Society look on my CV. I need 5 people interested to start it off, so I’m currently on the search for other people like me:)

I have joined the website that is made for amateur writers like me, I’m so excited as I am going to be writing for them once every 2 weeks. However due to their terms and condition anything I write for them will not be posted on here so be sure to check it out and don’t worry I’ll be sure to update you whenever I have written an article for them.

Again thanks to my placement I have met the PR team of my city’s shopping centre, the first event I went to was for a fashion bloggers lounge. I now get invited to the events organised by them and they are amazing I get to meet new people interact with others who have the same interests. I usally blog the events so do check out the category EVENTS.

Another website which I have discovered called  also offers experiences and tips on careers, dream jobs and student life. It’s perfect to use as a starting point for the direction your life should go.

So start chasing your dreams, they won’t come and get you…

Rosa X

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More Magazine Issue 3rd December 2012

Personal Opinion

This article discusses how to find your dream job which is just like what I have done, in my own tips of my journey to how I got here, I dunno maybe Michelle Dewberry explains it better…

Article – Find Your Perfect Career Fit

Unsure of which career path to take? Michelle reveals how to find your dream job…

What do you want to be when you grow up?
It’s a question we often get asked when we’re young. But sometimes it feels like we aren’t any closer to answering that as adults. What career we want to follow is one of the biggest things we have to decide in our lives, but it’s rare to know what you want to do and to stick with that job forever. You’ll need to analyse your skills and what you enjoy to be able to work out what path will make you happy. So don’t start with a job in mind – start with you. 

1 Know your strengths

If you have preconceived ideas about what route you should follow, you’re putting yourself in a box and trying to make yourself fit into that. For example if you love exercise, animals and the outdoors, an office job might be something you do for a while, but it’s unlikely to be your ultimate career. I know I love talking to people and being organised, but I also want to be in a traditional environment where I wear a suit to work. Working in business is perfect for me, but it’s not for everyone.  

Getting to know your strength means doing some soul searching. To help, one thing I’ve done in the past is ask my closest friends and a few trusted colleagues to fill out a questionnaire about me. I’ve asked them things like what they think my strengths and weaknesses are and how they would describe my character. This will help you work out how other people view you and means you can be more honest with yourself. 

2 Work out your goals

It’s important to think about what you want from your life as a whole, not just your work. If your long term goal is a good work life balance, then a job as a city banker probably isn’t for you – however good salary is! You might find that your perfect Job is actually within the same company, but doing a different role. If you’re currently working in a position that’s a world away from where you want to be, you need a plan. Changing jobs isn’t going to happen overnight. It could take months, even years to make a move. That shouldn’t put you off, but make you more determined. 

3 Making that Move

Say you’re working in retail but want to be a veterinary nurse. Start by getting work experience – see if you can spend a weekend day working for free at a rescue centre, city farm or vets, where you’ll meet people who can advise you about what qualifications you need. If you don’t have the right exam passes already check out for part and full time courses. It might take hard graft and time, but it is possible. Finally stay positive. Often, it’s only when we look back on our lives that we can join the dots. If I hadn’t done an apprenticeship at St John’s Ambulance’s head office at 17, I wouldn’t be doing what I’m doing now, as it taught me office skills and gave me great experience. Use each experience as a stepping stone to get where you want to be. 

(Please Note: The information is from the More Magazine article ‘Find your perfect Career Fit’ By Michelle Dewberry’  in Issue 3rd December 2012, I did not write this!)

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I really want this, I always have!

My absolute dream as I have mentioned before is to be a writer and I am doing everything in my power to try and make it happen!

I am on several social networking websites, I have a Blog, I’m on Tumblr, I’m on Twitter where I  follow journalists, famous people, & my friends I recently followed Jeff Jarvis who I quoted in my last essay his book was quite an eye opener to interacting with Digital Media today I think I’m going to re-take his book out of the library and read it.

I have been at this work placement for almost 3 years where I have learnt many valuable things about the publishing world. I will you tell you it has also helped me decide my career path, at the end of my degree I really really want to go into publishing. I have a real idea of how this world works, hands on experience and my dream has been brought down to a level of reality, I expected top editors, I suppose I just stereotyped it to Ugly Betty, but instead it’s a bit like this book I read and of her realisation of what the glamorous world of writing is really like, I can’t remember the name of the book, but I will comment on this post the author of the book if you are interested:)

I also use Polyvore which is really good for composition of magazine layouts which I am also intending on sticking into my scrapbook & I am making a scrapbook where I have stuck in and looked at a whole years worth or more magazine and sticking in other issues along the way.

Although I should be part of the university newspaper the campus is quite far from where I live but I think what I need to do is re-watch kid president and re-motivate my self it’s all about BEING DETERMINED! !!
And lets not forget I will have my education, my degree and a mass knowledge on media theories.

I’m bound to get a job right?

If you were an employer would you not hire me?! Be Honest.

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